Just Eat was just a perfect market placed in the wrong place. Keeping its momentum it focused on technology as soon as it became Just Eat UK, making customers install Just-Connect-Boxes (which cost 250 pounds at that time; now these cost 699), which became way more successful than its counterparts which included faxing orders and sending automated phone orders. Charging 10-15 % commission per order, Just Eat the USA expanded further acquiring other brands like Menulog, iFood and Skip the Dishes.