A scientific hypothesis is distinct from any interesting speculation. Start with scratching some question-answers, prioritize the results, develop and experiment, test-learn-build. Delivering new functions in a shorter time-span and giving a better experience to a selective audience, customers sample delights on mobile and web platforms. This approach includes a series of experiments to identify value, deliver measurable conclusions, enable continued learning and continuous feedback. Read ahead to know how it is suitable for software development!